Business & Marketing

Practical insights from the trenches of indie game development. From managing launch pressure to optimizing your Steam page, these guides focus on the real challenges of bringing your game to market.

Monetization & Design

Learn how to align your game's design with its business model from day one. From one-time purchases to microtransactions, understand how pricing shapes player expectations and game scope.

Launch Strategy

Navigate the emotional and practical challenges of your first game release. Balance creative vision with market realities while building a sustainable development practice.

Store Presence

Explore the art of Steam page optimization with practical tips for tags, descriptions, and capsule art. Learn from real examples of successful store pages and improve your game's discoverability.

posts on business & marketing

Improve Your Steam Page

Applying Steam's best practices across these parts of your page can help boost your visibility.

Apr 27, 25

The Pressure Behind Your First Game

Discussing the high expectations that come with releasing your first game and ways to manage them.

Apr 24, 25

Designing Around Monetization

Learn how pricing and monetization strategies can inform your game design decisions from the start.

Apr 23, 25

Pursuing Art vs Money in GameDev

Should your game be a product first (focusing on making money), or an artistic vision?

Dec 18, 24